On the afternoon of July 12th, the “China Outbound Enterprise Sailing Road” event co-hosted by infobip and Covision, with the theme of “Learning from Domestic Experience, Using Whatsapp and WeChat to Do Overseas Private Domain Operations, and Enhancing Customer Experience Across Channels”, was successfully held in Madrid No. 7 Conference Hall of InterContinental Hotel in Shenzhen Overseas Chinese Town. This event invited nearly a hundred enterprise representatives from cross-border e-commerce, manufacturing, retail, life sciences and other fields, to discuss how to learn from domestic mature private domain operation experience, apply it to overseas markets, use Whatsapp and WeChat and other popular social platforms in the world, to help enterprises and brands go overseas, enhance customer experience and brand influence.

Event background With the emergence of digital and automated interaction mechanisms, users begin to expect real-time personalized services and real-time communication. In the user-centered era, enterprises continuously refine user journey planning, and find the most reasonable balance point between automation and human assistance in the process, while using cloud ecosystem to promote collaboration and cross-channel interaction, and enhance user experience.

At the critical moment of enterprise going overseas, how to apply domestic mature private domain operation experience to overseas market? How to improve user conversion rate and retention rate through Whatsapp, and enhance brand influence? How to analyze the best practices and cases of private domain operation, and improve user satisfaction and loyalty? How to discuss the future trend and challenge of private domain operation, and cope with the changes of competition and regulation?

To answer these questions, infobip and Covision jointly created this professional and practical event, hoping to provide some valuable reference and inspiration for Chinese outbound enterprises.

The event was divided into four keynote speeches, one product demo, one summary and outlook, one interaction and prize session. Each session was brilliant and aroused lively discussion and feedback from the guests.

Event highlights

Create a global customer center for overseas enterprises

Zhang Jing, founder and CEO of Covision, started from the trend, challenge and opportunity of digital transformation, introduced the advantages and services of Covision as infobip’s preferred solution delivery partner in Asia Pacific. He pointed out that Covision is committed to building a global customer center for outbound enterprises by integrating infobip’s powerful interactive channel platform capabilities as well as its own deep experience in CRM, e-commerce, digitalization and other fields. It provides customers with one-stop solutions to help customers achieve cross-channel, full lifecycle, global customer experience management.

With infobip as the base, interact with customers across channels

Gege, infobip China partner manager from infobip’s perspective as the world’s first interactive channel platform provider, shared how infobip helps enterprises interact with customers across channels, including SMS, voice, email, Whatsapp, WeChat, Facebook Messenger and other social platforms. She emphasized that infobip not only provides a rich choice of channels, but also provides flexible access methods, including API, SaaS, CPaaS, etc., as well as powerful data analysis and security capabilities, allowing enterprises to customize the most suitable interaction plan according to their own needs and scenarios.

Use Whatsapp for private domain operation, comprehensively improve customer experience

Wen Han, chief solution consultant of Covision, started from the advantages and characteristics of Whatsapp as the world’s largest social platform, introduced how to use Whatsapp for overseas private domain operation and comprehensively improve customer experience. He analyzed the application scenarios and implementation methods of Whatsapp in each link from five dimensions: user acquisition, user activation, user retention, user conversion and user value-added. And shared some successful cases and best practices. He pointed out that Whatsapp can not only be used as a communication tool, but also as a marketing tool, by establishing a close relationship, improving user trust and loyalty.

Use infobip to seamlessly integrate with overseas WeChat ecosystem

Sun Wei, infobip solution consultant from the development and opportunity of overseas WeChat ecosystem, introduced how to use infobip to seamlessly integrate with overseas WeChat ecosystem and achieve cross-border private domain operation. He showed how infobip helps enterprises quickly access overseas WeChat ecosystem from three aspects: WeChat official account, WeChat mini program and WeChat payment. And provided some successful cases and data. He stressed that infobip can not only let enterprises easily have the entrance of overseas WeChat ecosystem, but also let enterprises realize the interconnection and integration with other social platforms through infobip’s platform.

Product Demo In the product demo session, Sun Wei demonstrated a private domain operation solution based on Whatsapp and WeChat jointly created by infobip and Covision. The solution allows enterprises to manage and monitor messages and data from multiple social platforms through a unified interface. And provides a variety of functions such as intelligent robot, human service, automated process, etc., allowing enterprises to flexibly interact with customers according to different scenarios and needs.

Summary and outlook In the summary and outlook session, Zhang Jing reviewed and commented on the event and expressed his expectation and outlook for future cooperation and development. He said that this event is the first cooperation event between infobip and Covision in Asia Pacific region. It is also an important milestone for both parties to jointly serve Chinese outbound enterprises. He hoped that through this event, he could provide some valuable reference and inspiration for more enterprises. And look forward to establishing long-term stable cooperation relationship with more enterprises.

Interaction and prizes In the interaction and prize session, through lottery drawing, some exquisite gifts were given to the guests. And invited guests to leave contact information and feedback.

l Event summary Through this event, we not only learned about domestic mature private domain operation experience, as well as how to apply it to overseas market methods and skills. But also learned about infobip’s powerful interactive channel platform capabilities as well as how to use Whatsapp and WeChat social platforms to enhance customer experience and brand influence. We also watched a live demonstration of a private domain operation solution based on Whatsapp and WeChat jointly created by infobip and Covision. And felt its flexibility and practicality. We had in-depth exchanges and sharing with enterprise representatives from different industries and fields. And expanded our horizons and contacts. We also received some exquisite gifts and coupons. And increased the fun and attractiveness of the event.

This event is the first cooperation event between infobip and Covision in Asia Pacific region. It is also an important milestone for both parties to jointly serve Chinese outbound enterprises. We hope that through this event we can provide some valuable reference and inspiration for more enterprises. And look forward to establishing long-term stable cooperation relationship with more enterprises.

l Outlook

In the future, infobip and Covision will continue to work together to provide more support and services for Chinese outbound enterprises. We will regularly hold more professional events. Invite more industry experts and excellent cases. Share more private domain operation experience and strategy. We will also continue to pay attention to the changes and needs of overseas markets. Constantly update and optimize our products and solutions. Let enterprises adapt to the environment and rules of overseas markets faster and better. We believe that through the joint efforts of infobip and Covision Chinese outbound enterprises will be able to create excellent customer experience in the global scope. And achieve sustainable development. Please look forward to our next event!